THE VISUAL STANDARD

Graphic Designer & Marketing Creative with 7+ years turning brand vision into visual reality across print, digital, photography, and motion — building the visual systems that make brands work.


I'm currently a Graphic Designer at PureEdge Lighting, a Chicago-based architectural lighting manufacturer, where my work touches nearly every stage of the product lifecycle. I own 500+ specification sheets across 90+ product lines from prototype to final interactive web-ready asset, shoot and retouch all product photography, design every email blast, produce print and digital materials from magazine ads to trade show assets, manage the full Brandfolder DAM library, and edit product training videos and motion graphics. The throughline in all of it is the same: high volume, high variety, and high quality.


I've also had the privilege of putting design to work for something bigger, as I spent over three years as a volunteer Graphic Designer and Media Relations & Promotions Coordinator with You Matter 2, a nonprofit in the south suburbs of Chicago. I directed the full creative strategy for their annual Juneteenth Festival, building the event's brand from the ground up including logo, merchandise, signage, sponsorship materials, and digital campaigns, and watched attendance grow from 1,000 to 4,500+ people over that time.


BFA, Graphic Design · University of Dayton · Print, Digital, Motion & Product Photography · Full Adobe Suite